Tilbage til Optimization Academy

Se det fulde program for kick-off-dagen med Ivan Imhoff:

Vi starter med morgenmad og en kort intro fra No Zebras CEO Jesper Joensen og Ivan Imhoff.

45MN – PRINCIPLES 

CONVERSION ELEMENTS + FUNDAMENTALS

Topics: Conversion equation building blocks, stages of the user journey, content vs containers. What you will learn: Fundamental building blocks of rules and principles Conversion relies on.

35MN – COGNITION

ATTENTION + COGNITIVE PROCESSING

Topics: Visual attention, attention management, attention gas tank.
What you will learn: How to capture visual attention and identify cognitive conflict on websites.

25MN – RULES

CONVERSION + RULES

Topics: Image layers, content rules, positioning, and content scripting.
What you will learn: Rules for content to apply to content blocks and page optimization.

Her får du mulighed for at tanke kaffe op.

30MN – PSYCHOLOGY

HOW CUSTOMERS + CHOOSE

Topics: Complexity of choice, choice blockers, sequential decisions. 
What you will learn: 5 purchase blockers you must eliminate to help visitors make a choice

50MN – METHODOLOGY

RESEARCH + WHAT CUSTOMERS THINK AND DO

Topics: Attitudinal research, behavioral research, tools, and mistakes.
What you will learn: How to research visitors’ actions, decision process and thoughts.

25MN – PROCESS

PERSONAS + QUESTION MATRIX

Topics: Survey questions, visitor query placement, research-based personas.
What you will learn: What to ask your visitors to get the best insight to increase conversion rates.

 
25MN – TECHNICAL

SPLIT TESTING + MECHANICS AND IMPLEMENTATION

Topics: Testing tag, front-end code change, WYSIWYG, tag implementation. 
What you will learn: How AB testing tech works to change magically the experience on your site.

50MN – METHODOLOGY

HYPOTHESIS + PLANNING YOUR EXPERIMENTS

Topics: Test hypothesis, test plans, strategy, and goals.
What you will learn: How to plan and organize an effective test plan based on priorities.

30MN – PROCESS

WHAT TO TEST - PART 1 + PAGE PROBLEMS TO SOLVE

Topics: Product and category page testing
What you will learn: In this first part we look at key problems on retails category pages and the use of the principles in experiment design

50MN – TECHNIQUE

WHAT TO TEST - PART 2 + PAGE PROBLEMS TO SOLVE

Topics: Product and category page testing
What you will learn: In this second part we continue identifying key problems on retails category pages and product pages and the use of principles in experiment design to solve conversion bottle necks

 

45MN – INTERACTIVE

LIVE SITE REVIEW + PROCESS / PROBLEM ANALYSIS

Live Interactive session: Audience problems, teams, testing, tools
What you will learn: We go through client sites to pinpoint typical conversion challenges as well the strategies and team structures most businesses struggle with.

Tilbage til Optimization Academy